The imagery associated with the animals used for dog fighting often involve heavily muscled, snarling, rock hard fighting machines. The dogs appear to be finely tuned athletes and the purpose for their physical condition is associated with and attributed to the gruesome activity. To the general public this conditioning and the results directly resulting from the exercise would only be from the need to create canine athletes that will demolish each other in the pit. This idea has the affect of making any well muscled, conditioned, American Pit Bull Terrier, or the breed descendent American Bully a suspected dog fighter. The dog and owner are immediately called under suspicion and the accusing stares and finger pointing follows. With the popularity of social media the ability to challenge those with conditioned bullies has grown and companies that market products for canine conditioning are often the first victims of the bias.
Examining the logic behind conditioned dogs equating to dog fighting is similar to equating weight lifting to Mixed Martial Arts fighting. It would be preposterous to think that every well muscled man, or woman for that matter is mere seconds away from snatching up any unsuspecting cashier into a rear naked choke until the tortoise framed register operator taps out! It also applies to the companies that produce and sell supplements and vitamins. To assume that these companies are somehow the public one stop shop for illegal human fighting sounds ridiculous I’m sure. However these are just the type of assumptions that follow canine supplement leaders like Bully Max.
The dogs used to depict the results are used to show potential gains, potential growth, and potential conditioning results. The accusations fly from different areas of the community, but the facts to back up the accusations are few and far between. The average individual has trouble separating theses images from reality. Just as when the average individual sees the muscled up individual and automatically assumes the individual must be a professional athlete. The truth is that individual is someone who takes his or her health seriously. An individual that takes conditioning and nutrition to the next level.
Advertisements are meant to make the consumer take notice. To show something to create interest and a desire to purchase. In the canine supplement industry it is safe to say that a dog lying on the couch does not necessarily create that interest and desire to purchase supplements. The American Pit Bull Terrier is perhaps the world leader in regards to canine conditioning! It has great muscle tone, a high metabolism, and short, shiny, stiff coat that shows off lines and lines of muscling! The breed at its peak condition is a thing that radiates strength and beauty! The ideal specimen when it comes to showing the results of a product like Bully Max. The issue comes in the negativity that the breed still generated from the uneducated. The lack of education and awareness not only involving the breed, but canine nutrition cause the main issues when we speak on the attacks of a product. The truth is the breed should be marveled at and respected for its ability to be such a supreme example of canine fitness and conditioning.
The argument that often follows is the depiction of the dogs themselves, in what appears to be snarling or aggressive poses. Again these assumptions stem from not being able to tell the difference between a dog in high play drive, and a dog acting aggressively. Have you ever heard a bully playing tug of war, or wrestling with its owner? The sounds coming from the rough play may sound like a complete mauling from another room, or from behind a fence. The truth is the sounds of pleasure and play, can easily be confused for the sounds of aggression and viciousness. It is the breed that creates the stigma when we talk about pictures however. If you see a snapshot of a border collie racing through agility poles, you will see flashing teeth and wild eyes, but because it is a border collie you will most likely not think aggression. In fact some may think and say the dog is having an extreme level of fun at that moment and commend the photographer on being able to capture the moment if expression. Yet if we change the breed to a bully breed, especially a Pit Bull suddenly this beautiful shot showcases a viscous half wild animal. Not so at all, but it is the ignorance to dog body language and expression that causes the difference as well as a negative bias towards a breed.
Companies and ads such as Bully Max and their use if the breed should be commended for increasing breed awareness, by showcasing the incredible potential in this and other breeds rather than attacked as a proponent to the despicable act of dog fighting. Treating the breed as any other breed is the first step in decreasing some of the stereotypes surrounding the breed. Getting consumers to not immediately think negatively when seeing a superb canine specimen marketing a product is the next big step!