Watch any rap video and you are likely to see a cameo from a Bully Breed. Whether it be hanging out a car window, barking behind a fence, or flanked by beautiful women the American Pit Bull Terrier, or the rapidly growing American Bully is a staple of success, or the flag of street credibility.
The image of toughness has been synonymous with Bully breeds since the first bulldog was used in an advertisement. Whether it be the latest in the trendy bulldog breeds, or the veteran English Bulldog the breeds have the appeal that draws a certain element of society.
At the same time almost all bully breeds have the separate image as a fantastic family member. Nanny dogs, loyal, clownish, breeds that exude personality enough to have their own reality shows. For every bully breed that appears in a hip hop video, there are a handful more that appear on family friendly shows, or scripted dramas.
Now in stating a certain element of society I am perhaps stereotyping the breed and it’s owners further. So let’s go a little deeper. Excluding the media we can all think of advertisements or shows that show the breed in what the general public may construe is a negative depiction.
Whether it be commercials that show aggressive Pit Bulls chasing mailmen, videos of Pit Bulls shaking tires, or movies depicting vast amount of drugs being protected by the breed it is easy enough to see the draw to individuals to a breed of dog that so easily portrays toughness. These images and ideas further push the breed as a breed to be feared more than respected.
The flip side to bully breeds as compared to say a Doberman Pincher or a German Sheperd Dog, is the complete lack of training that is show cased. See a Bully breed is often shown as a inherently dangerous, formidable animal that is completely insane, there are few commands given, (aside from the kill or get them shouts!), so the animal is often portrayed as operating on it’s own.
Whereas a GSD or Doberman are shown as well trained guard dogs that operate at the highest level of militant training! The interaction is few and far between with small children and the breed, or even with the owner who allows the dogs miscreant behavior. Watching videos and movies such as these, it’s no wonder young men and women gather the breeds up and throw logging chains around their necks. It’s the closest thing to owning a tiger or a lion in the streets!
Now, the flip side is clearly different! From the lil Rascals showing the American Pit Bull Terrier as the face of the riff-raft gang, being dressed up and doing cute things that made the audience forget his breed and only see a loyal childhood friend. To the advertisements showing the Buster Brown shoe with the cute blond kid in the funny hat.
Even more recently, the bulldog is seen on MTV programs as the gassy prankster that is so ugly it’s cute, in the likes of the skateboard king Meaty. You have the likes of Daddy that made an entire generation fall in love with the breed while some at the same time hated his owner for his training techniques.
There have been Staffy bulls on soap operas, and Bullies on commercials about family. A lot of this I call the Vick effect, (which we will touch on in a later blog.). Mike Vick gave the world a chance to view the Bully Beasts as a victim as opposed to the menace, and honestly the breed has made the most of the opportunity provided by the treacherous and heart wrenching acts depicted in the media.
The breed has emerged as a family favorite, and a fan favorite for any celebrity trying to show they have a heart. Pull a Rachael Ray and hug a Bully today!
So where is the breed really? Well the truth is it will always be both. The bully breeds will forever be viewed as tough by a certain segment of society.
They will always own them for the awe factor and the element of owning something that is somewhat taboo. The same can be said for the family seekers. The bully breeds will always be someone’s favorite pet and the heartwarming stories will forever be a part of some suburban household. The breeds are all too lovable and revered to only be a brawny beast! So the answer is it’s a juggling act and depending on what lens you look through, will determine how you see the media made darling or devil.